I keep hearing about the booming creator economy, about brand new unicorns, about the dozen new features on each platform. But the reality is that all of these things actually just empower the big shots in the industry- people who already have tens of thousands of followers and a unique brand image in place. But what about the rest of the creators?
One thing that I strongly feel is that I absolutely LOVE THE INTERNET. There is nothing that makes me feel otherwise about it even if there are some doubts about privacy and security. Here is how I imagine the future to beIt's the year 2025, you wake up, you are still in your bed, you open your newsletters you read some you skip some you post highlights from some in your centralised social media account – all social media platforms have been merged all accounts are synced at all times.You have one digital identity, one digital footprint. All data is meticulously connected and stored, every single like and comment you make can be traced back to you within milliseconds. There is no such thing as trolling or cyber-bullying but at the same time there is no such thing as digital privacy. Ads on this central social media platform are also quite vivid, you don’t see any unnecessary ads, you don’t see any irrelevant content, every piece of content is unique and gets customised according to the user’s previous data and preference. Each video, text, audio, is hyperlinked to its creator and its source. There is no plagiarism or falsification of data, there is no mis-information, everything at all times is linked to its credible source. Content creators, strategists, developers, media planners are now top of the economic chain, artists are no longer deemed unnecessary components of society, there is high demand for content- be it music, or drama, or text, or art. But the ecosystem is highly competitive, certain big media conglomerates have monopolised the distribution and creation of media, and to be recognised one has to work under these media giants to ensure their work reaches millions through social media.
When the pandemic started, I signed up for a course on Leadership, and we had a very interesting chapter about ‘A Paradoxical Concept of Group Dynamics’ which talked about co-existing within a group by practising your individuality as well as practising groupness.
